shopify expert & ecommerce strategy

Beautiful, strategy-driven Shopify websites to help you elevate & grow your online brand.

Stacelynn is an ecommerce strategist, designer & web consultant with almost 30 years of experience in marketing, copywriting, and communications. In 2007 she became a recognized Shopify Expert and has since helped 1000+ Shopify store owners navigate the world of selling online. She's built and sold her own successful DTC brand (ecommerce + retail store) to better understand the customer journey and merchant experience firsthand. With a focus on data-driven strategy and site optimization, she has helped clients reach millions of dollars in annual sales.

  • "Working with Stacelynn was an absolute dream!

    Right from the start she worked hard to understand our technical needs, brand values, and the way we wanted our site visitors to feel. While we had a list of elements we wanted to tackle, she made a number of suggestions that we would have never thought possible on our budget. She made us dream even bigger. I'm so thankful that I was able to work with someone so kind and skilled, and who had my best-interest in mind every step of the way!"

    – Sylvie R, Eclair Lips

  • "Stacelynn is that rare combination of expertise, a high taste level, and amazing personal service.

    She was incredibly thoughtful in how she approached my project and went over every detail with me to make sure my website was user-friendly, intuitive, and well organized. Not only is she an expert on Shopify, but she also knows how to best guide a customer through the decision-making and checkout process. Detail-oriented, and endlessly patient, Stacelynn is just an all-around pleasure to work with."

    – Anna A, Anna Abramzon Studio

  • “Working with Stacelynn is amazing. She gets it.

    Not only is she great at web design, but she understands retail, customers, and sales. She helped us create a web site that is beautifully designed and built to suit what our customers were needing. We have been working with her for many years now and couldn't be happier!"

    – Kat B, Wheat Kids Clothing

  • "Working with Stacelynn on my custom site was easy, seamless, and stress free!

    She is extremely knowledgeable in her field, and both her expertise and professionalism really shone throughout our project. The new website is intuitive, clean, and easy to navigate. She was always helpful & patient, taking the time to explain the 'why' behind her suggestions. I highly recommend Stacelynn if you're searching for the right person to create a beautiful, seamless, exceptional website!"

    – Mary W, Modern Merrigold

  • "Stacelynn is one in a million.

    If you're looking for results, reliability, and professionalism, look no further! She took our project above and beyond our expectations. Her work is solutions-driven, which was much appreciated. Our project stayed on time, communication was excellent, and our end result is a perfect solution for us. We couldn't be more pleased."

    – Julia R, Starboard Press

  • "Stacelynn was absolutely a dream to work with.

    I gave her a loose vision and she delivered a design better than I could have imagined. She was organized and timely, and has an excellent understanding of Shopify. Her business experience gave her insight into how to best set up my website, and she had ideas I hadn't even thought of. She explained everything clearly so I could understand, and had materials and videos that made using Shopify very easy for me. The entire experience was excellent."

    – Jennifer D, Jennifer Dahl Designs

  • Working with Stacelynn was fantastic! It was time to level up my business from just having a presence on Etsy but it felt daunting to take that next step.

    Stacelynn created a beautiful, professional website. Her process is clear, uncomplicated and she went out of her way to ensure we arrived at a site that serves my needs. Stacelynn is friendly, responsive and knowledgeable--I highly recommend her.

    - Erin H - Reverie + Felicity Studio

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