About Me

Welcome to the Lounge!

  • You have a gorgeous product you want to share with the world. But where do you begin?
  • Maybe you’ve tried setting up your own Shopify site, but it just made you want to pull your hair out.
  • Or you’ve been selling online for a while and it’s time to take your website to the next level.

That’s where I come in!

Hi! I’m Stacelynn (say it like Marilyn).

I’m a strategist, thinker, consultant, designer, natural born idea generator. I give you the tools and recommendations that are guaranteed to make your web presence sing.

The girl everyone looks at and says "How the heck do you know that?"

I know how to think as if I’m the owner of your business. Your goals become my goals. I have both the experience & knowledge to help you bring your business dreams to life, and I always do it with a bit of fun!

I live in Vancouver, Canada but have clients in time zones around the globe including Australia, Portugal, London, Paris, California, New York, and beyond. I get to travel vicariously through my job.

Apparently I'm pretty easy to work with too. I don't get hung up on 20 page questionnaires or determining your astrological destiny. I get right to the point and keep it painless - read what past clients have said about working with me.

Every day I get to work with creative entrepreneurs and help them build their brand, business - and the life of their dreams.

Are you in? I'd love to work with you too!  

“Working with Stacelynn was an absolute dream!
Right from the start, she not only dove in to understand what our technical needs were, but to also understand our brand values and the feeling we wanted to leave our customers and site visitors with. While we had a list of elements we wanted to tackle, she made a number of suggestions that we would have never thought possible for our budget, and made us dream even bigger. I'm so thankful that I was able to work with someone so kind and skilled, and who had my best interest in mind every step of the way. ”
– Sylvie Roy, Eclair Lips, NB

About Me

I’ve been involved in marketing and communication my entire adult life. It has always helped me find success, no matter my career at the time.*


I discovered ‘the internet’ and started making my first income from it. I built my first website in 1996. I was ridiculously proud of it *cringe*.


I started The Idea Lounge, officially putting my business, design, and marketing experience to work for others


Shopify launched and jumped straight in. Although they were just a small startup in Ottawa back then, a small and loyal group of us could see their potential. Many of us still collaborate to this day!


In order to help other business owners authentically, I thought I should experience ecommerce first hand and created my own skincare line. It was meant to be a small side-project, but it took off, and I was suddenly running it full time.


After commandeering the basement suite in our house for production, and opening a retail store in Vancouver, I knew the business was outgrowing me. I sold the company and returned to client work full time - but now with a valuable appreciation of what it’s like to be on your side of the table!


Shopify launched their Shopify Experts program and invited me to be one of the first to join. I’ve been an ‘officially’ recognized Shopify Expert ever since.


Shopify flew myself and 12 other Experts to their headquarters. I got to meet developers from around the world and participated in some great conversations with the executive team. Shopify permanently closed all of their offices the following year, so I’ll always treasure that trip.


I have now worked with well over 500 amazing shop owners and creative entrepreneurs and continue to learn and grow alongside them all!

*Those other careers? Personal trainer, ad writer, herbalist, clinical nutritionist, teacher, doula, breastfeeding counsellor... just to name a few!