TOOLS & Resources
Shopify - of course! ;)
With over 800,000 users on their platform, Shopify is certainly an industry leader in helping entrepreneurs succeed.
Powerful sales tools, ease of use, and top notch customer service has made Shopify my platform of choice for over 10 years!
MailChimp for Shopify
MailChimp integrates beautifully with Shopify - both within your theme forms and at the checkout (to track your customer purchases etc).
In addition to be one of the best newsletter/marketing platforms, they also offer marketing automation and reporting tools that really help you succeed.
Download my quick-start guide to getting MailChimp up and running for your shop!
Emails & Printer Templates
Wow - This was a game changer. We used to have to create awesome looking emails and invoices by hand, but Bjorn at Forsberg+two has changed all of that with his fantastic apps. Check them out, trust me...
Storetasker by Carson
Run by fellow Shopify pros, Storetasker can be a lifesaver when you need a tweak to your site. Their Shopify developers are vetted carefully and can provide quality work affordably and quickly.
I refer to them all the time for tasks that I'm either too busy to complete, or require the magic touch of a more skilled developer.
Mouseflow Site Tracking
Have you ever wondered what users are doing when the visit your site? Mouseflow records videos and heatmaps of visitors interacting with your store, which helps you see where you might want to make changes.
This allows us to jump in right away and make quick adjustments where people are having problems (or dropping off). Extremely useful, especially during a promotional campaign.
Oh how I love Canva.com. It's my secret weapon when I really don't want to open up Photoshop or Illustrator, and I know you'll love it too
Design presentations, social media graphics and more with thousands of beautiful layouts (most of them free too).
Aeolidia Design & Branding
If you're ready to take your company to the moon and back, this is your ticket. It's a 'healthy' investment, but if you're at a stage in your growth where you can see that starmap, check out Aeolidia. Strong branding development, sophisticated high-end websites and much more...
Lucky Break Consulting
Lela Barker is a rockstar entrepreneur and strategist. She once mentored me through the sale of my skincare business and I'm THRILLED that she offers her courses, resources and mentoring to others now.
This is the place to go if you want to go deeper into your branding (who you are and what you stand for), product pricing, GMP, wholesale and much much more. I know you'll love her southern charm as much as I do
Having fantastic photos of your products is essential for success in ecommerce. Brittany is a very talented Canadian photographer who excels at great shots - and those ever so popular styled flat lay images.